This week's reading is "Focus on Asian Public Relations Management" by Richard Stanton and also, "Writing a Media Release" by Candy Tymson. I'll focus more on the reading by Stanton.
I found this in this reading, rather dry, but I'm trying to make it relate to me, and since it's on Asia, it should be applicable.
So what makes PR important? To me, I think knowing my purpose and how important the role that I take up is of motivation for me to do better, to be more efficient in my work.
- Trade- PR is important in trade, so that they can communicate with their stakeholders, with consistent and uniform news on decisions made. But this however would be deemed limited, in countries whose internet access are being strictly controlled by the government.
- Languages- As Asians, we have many languages and Stanton (2009) says that this diversity of languages is in fact a hurdle to effective PR practice in Asia.
- Government intent- Asian countries are said to be more conservative in what they do. Therefore, political and economic activities are controlled. Here, for effective PR to take place, that is to manage the relationship between the organisation and the public as well as its stake holders, PR practitioners need to be mindful of who they are supposed to deal with. And it was pretty cool to know that PR is in fact used for nation building too! Actually, Malaysia (Yes! It's where I come from!) is one of those countries that use PR to "instill patriotism" in their people.
- Stake Holders- According to Stanton (2009), it is said that Asian organisations feel that, the media is not a very important stakeholder compared to Western viewpoint, but they feel that their audience is much more important, so here, falling back to the point before this, PR practitioners need to know who they are dealing with.
- Personal Interaction- PR practitioners are important in Asia where personal interaction, face-to- face communication or engagement with the public is placed of higher priority compared to communicating via the other forms of media. As Stanton (2007 cited in Stanton 2009, p. 364) states that "public opinion is an expression of social, economic and political will".
Well, I guess that's how I'm finishing this blog? This blog has been an adventure for me in PR, and I'm thinking of continuing this blog- not making it "for-the-sake-of-assessments", since I do frequent by the shelves books with spine labels of <659.2>.