I picked up the definition of PR by the Institute of Public Relations Singapore:
"Public Relations is a professional discipline that aims to enhance an organisation’s reputation and stakeholder relations, to achieve its objectives through communications and related strategic tools.” (Institute of Public Relations Singapore, n.d.)
And since being Malaysian, I thought I might as well have a look at PR in the Malaysian context:
"The determined, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. Also understood as reputation management, the PR craft can be categorised into several broad practice areas, such as media relations, investor relations, corporate social responsibility, corporate communications, marketing communications, issues management, government relations, employee communications, stakeholder relations, change management and crisis communications." (Institute of Public Relations Malaysia, 2009)
I used to perceive public relations as something similar to advertising. But I guess today, it opened my eyes to what PR really is. Public relations, looking at the two definitions given, it is simply put; coordinating the relationship between people and the organization in different ways and situations.
So it's not just "selling brands", it has to do with coordinating people, managing crisis, counseling everyone in the organization and... I was shocked that when Ms. Tanya Wilson said that PR professionals will never say "No comment" to the press. PR professionals must always have a statement ready. And also, PR professionals are creative. Talking about creative, just to share a little video we were introduced during the tutorial. Check this link out...
I think this is just so much for the first lesson. Looking forward to future lessons!
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